Deck design
Gabriela Eva Artist Deck & Plan
Design and consultation. Gabriela Electronic Press release deck, designed by Heather Waterfield in Keynote and Adobe Photoshop.
OPPORTUNITY
Singer-songwriter Gabriela Eva approached me to design an EPK deck to be sent to record labels and entertainment venues and potential collaborators in order to drive awareness of her music funding and gigs.
BRIEF
Gabriela wanted an an engaging, vibrant, colourful deck to showcase her brand, her achievements and what she stands for - driving awareness about neurodiversity through her music and collaborations.
FINAL PRODUCT
I took the word ‘etherial’ Gabriela had used when brainstorming the creative direction and theme, and designed a 22 page deck, adding in my signature cut-out images and ripped paper scans to create a hand-made feel which Eva was looking for. After choosing a select colour pallette with the artist: purple, yellow and green, Gabriela gave me creative freedom to design the deck. As well as scanned crumpled paper, the background image is overlaid with a piece by artist and Neuroscientist Gregg Dunn. Dunn’s creates detailed etching plate reproductions of neurons, which I’d always loved for how much they look like tree roots and mycelium. This weaved the artist’s overarching theme of neurodiversity and nature into the design.
RESULT
The artist and her partners were overjoyed with the result, and it was a pleasure to support another creative in achieving her growth goals and secure more in-person gigs after the harrowing effects of the pandemic on the industry, especially a musician also raising awareness for diversity.
